Why You Need Public Relations
Ever try to drive a nail with the butt-end of a screwdriver? It’s much easier with the right tool. It’s also much easier if you have a set of instructions that show you where to put that nail.
PR is a strategic tool designed to build, protect and leverage your reputation and make it your most powerful sales tool. It worries less about the incremental sale, more about creating long-term loyal customers and supporters. In short, it creates the plan and deploys the right tool to get the job done.
In-House Public Relations helps you do that by understanding you and your business, researching the issues and the people who impact your success, and telling your story in a compelling manner to the right people through the right channels at the right time.