In-House Public Relations is an award-winning full-service public relations firm with experience helping companies as large as AT&T and K. Hovnanian Homes and as small as Jockey Hollow Dentistry, a local dental practice. Our principal, Doug Fenichel, APR, is also the federally certified public information officer for the local fire department.

We’re a small firm, and that has some advantages. You get the same level of expertise as a large firm but you don’t pay for services that you don’t use. In-House Public Relations is part of a national network of experts. If you need a very specific expert, it’s as far away as the phone. But if you don’t need that person, why should you pay for it? And you won’t get pitched by a big-wig and serviced by a rookie.

Your reputation, we believe, is your most powerful sales tool. We believe that every business has a unique story to tell. That story should include who you are, why you do what you do and what sets you apart from your competition. You can beat ‘em on price for only so long. In today’s Web-driven world, your customers are checking you out and you need to tell your story instead of leaving that or someone else.

You need to tell that story across a variety of communications channels. We’ll create a program that takes full advantage of social media, but also uses traditional channels. After all, the most powerful way of doing business is still a face-to-face conversation!

Let us listen to your challenges, successes and ideas and develop a program to tell your stories to those who can help your business succeed.

Why “In-House Public Relations”?

Public relations practitioners work for agencies or for client-organizations directly. The folks working directly for the organizations are often referred to as in-house counsel. In-House Public Relations President Doug Fenichel, APR, has spent most of his career as an in-house counselor. When he founded In-House, he wanted to bring the same level of confidence and knowledge to his clients as he did when he was an in-house PR guy. The goal of In-House Public Relations is to provide an expert level of public relations counsel and earn the same level of confidence from its clients as an organization would have in its in-house communicators.

 

Doug Fenichel, APR

For more than 25 years, Doug Fenichel, APR, has helped organizations achieve their business goals and navigate times of change and crisis. An accredited public relations practitioner, he believes that companies succeed by protecting their reputations, telling their own story and listening to groups of people that can bring about success or failure.
Currently an independent consultant, he was the region director of public relations for K. Hovnanian, one of the nation’s largest builders, for 10 years. He was involved on a daily basis with media relations, employee communications, community relations, government and public affairs, crisis assessment and communications and a variety of other disciplines. An expert in social media, he believes that business success on the sales floor, in conversations among customers, and in the halls of regulatory agencies comes from using the right blend of traditional communications and social media, delivered to the right people at the right time. He talks about issues pertaining to public relations on his blog, In-House PR (www.inhousepr.wordpress.com).

Before his work with K. Hovnanian, he worked for a public relations agency and handled Coldwell Banker corporate as a main account.

He entered public relations in 1983, part of the team that shepherded AT&T through its historic breakup. Fenichel has counseled companies in the automotive, healthcare, packaging and real estate industries. He has worked for agencies and, as president of his own firm, published a magazine. He has won numerous awards. In addition, he is a federally certified public affairs officer for a local fire department and EMS agency.

Fenichel spent 10 years as a reporter and editor before entering public relations. He has been published in a variety of publications, including the Journal of the American Medical Association and has produced pieces heard on National Public Radio and CBS News radio. He has been a speaker at the Public Relations Society of America International Conference, the International Builder’s Show, the Atlantic Builders Show and at public safety conferences.
A graduate of the University of Missouri-Columbia, Fenichel did graduate work at Webster University in Kansas City. He is an accredited public relations practitioner and is past president and former ethics officer of the New Jersey Chapter of the Public Relations Society of America.

Fenichel is a paramedic and a volunteer firefighter with the Flanders Fire Company and Rescue Squad. He is married with two adult children and two childish cats.