Providing great products and services is only half the battle.
We help you understand and engage all of the groups of
people who can help – or hurt – your business.
In-House PR: Strategy vs. Tactics
Engaging your customers and others takes more than a
news release and a Facebook page. In-House PR creates a communications plan with your short- and long-term
business goals in mind.
In-House Public Relations
A strong reputation is your most powerful business tool. We help you protect and build your reputation by telling your story to the right people, at the right time, through the
Thanks for visiting In-House Public Relations’ web site.
It takes more than low prices and clever slogans to be successful in business. Whether you’re selling a product or offering a service, people choose you because of the way you’ve treated others…the way people talk about you…the way you’ve engaged the community. In short, people do business with you because of your reputation.
Public relations is a powerful weapon in the on-going battle to have your name heard above the din and to develop customers and clients who are loyal and will refer others to you. PR takes your efforts beyond the incremental sale to establishing a network of brand ambassadors. And it can help you get through the difficulties that can pop up.
What we do
In-House Public Relations helps you tell your story to the right people, at the right time, the right way. That could mean talking to reporters, conducting a community or one-on-one meeting, working with legislators, issuing a search-engine optimized release, or writing on a Facebook page or Twitter feed. It also could mean responding to a threat to your business. Our toolbox is full of traditional and social media tactics.
Perhaps the most important tool we offer you is 25 years of business success. We listen to you, learn about your business and create strategic activities that enhance your reputation and build relationships with people and organizations that can help you achieve your goals. We also understand that not every organization has unlimited budgets.
Call or email us today. Let us help you turn your reputation into a sales tool.
- » Sales Support
- » Media Relations
- » Social Media
- » Events Management
- » Crisis Communications
- » Speech Writing and Executive Placement
- » Government Affairs
- » Employee Communications
What is PR?
The Public Relations Society of America has a long and interesting definition of public relations. When you boil it down, PR is a strategic tool designed to protect and leverage your reputation and make it your most powerful sales tool. It helps organizations establish long-term relationships with those who can impact its success, including customers, employees, investors, lawmakers and others. In-House Public Relations helps you do that by understanding you and your business, researching the issues and the people who need to understand your business, helping you tell your story in a compelling manner to the right people through the right channels at the right time.
PR vs. Marketing vs. Advertising
Ever try to drive a nail with the butt-end of a screwdriver? It’s much easier with the right tool. Public relations, marketing and advertising are all tools you need to be successful. None replaces the other and the most successful organizations use all three in a coordinated approach to attain success. We can provide you with just public relations services or with all the services that support your sales efforts. Give In House Public Relations a call today and let us enhance your strategic tool kit.